Google post
Soft, low-maintenance colour is our most requested look this season. Ask your stylist how to keep it fresh between visits, or read our colour care guide on the website. New clients are always welcome.
PGT360 for Salons and spas
Local marketing for salons and spas
Clients choose a salon by looking at the work and reading what others say about the stylist. PGT360 keeps your Google profile, Facebook and Instagram showing recent work, and drafts a warm reply to every review.
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The challenge
Why local marketing is hard for salons and spas
Clients book a person, not just a place
Reviews often name a stylist or nail tech, and new clients read them to decide who to book. Replies that ignore those names miss an easy chance to build trust.
The work has to be seen
Hair, nails and skin care are visual. A profile without recent photos makes people wonder whether the photos they do see are years old.
Busy seasons, then quiet weeks
Graduations, weddings and the holidays fill the book, then January and late summer slow down. Steady posts keep you in mind when people are not already planning an event.
What it looks like
A week of PGT360 for Glow Studio
Examples of what PGT360 prepares for a business like yours. Real posts and articles use only your own facts and photos.
Review and reply
Hannah G. ★★★★★
“Jess listened to exactly what I wanted and my colour came out perfect.”
Glow Studio: Thank you, Hannah. Jess will be so happy to hear the colour turned out exactly how you pictured it. We look forward to seeing you for your next refresh.
Articles for your website
- How long does balayage last, and how do you keep it fresh?
- What to ask at a hair consultation before your first colour
- Gel or regular polish: which lasts longer for busy hands?
- Planning bridal hair and makeup: a timeline from booking to the big day
Lead inbox
- Bridal party of 5 in June
- First visit, any openings Friday afternoon?
- Can I book colour and a cut together?
Social media
The same post goes to your Facebook Page and Instagram, with the same photo and a link to your website.
Reports
Calls, website clicks, direction requests, reviews and leads, emailed every week and month.
Tips
3 tips that work for salons and spas
1
Get consent before posting client photos
A quick yes in writing protects you and the client. When the work is the point, crop the photo so the face is not needed.
2
Ask while they are still in the chair
The moment someone sees their result in the mirror is when they are happiest to help. Text the "Get more reviews" link then, and never offer a discount in exchange, which Google does not allow.
3
Write about what clients ask in the chair
Questions like "How often should I get a trim?" and "Why does my colour fade?" are searched every day. Short articles that answer them bring people to your website while they are still choosing a salon.
Questions
Can PGT360 post my photos to Instagram?
Yes. Posts from your Google profile go to your linked Facebook Page and Instagram business account with the same photo. Instagram needs a photo, so posts without one are skipped there.
Will review replies mention my stylists by name?
Suggested replies mention what the client wrote about, so when a stylist is named the reply can pass on the thanks. With "Ask me first" on, you see every reply before it is published.
Can clients book through PGT360?
PGT360 is not a booking system. Its quote form collects requests like "any openings Friday?" in your lead inbox, and you can keep your current booking tool alongside it.
Also for: Restaurants Retail stores Auto repair shops Plumbers Heating and cooling Handymen Tree services Fence and deck builders Cleaning services Dentists Law firms Accountants Real estate agents Franchises and chains
Your whole local marketing, handled.
Two minutes to set up. 14 days free. Cancel anytime.