Google post
Our newest location is now open, with the full class schedule and a dedicated stretching area. Read what is different here and how to get started on our website.
PGT360 for Franchises and chains
Local marketing for franchises and multi-location brands
Each location competes in its own neighbourhood, but the brand has to sound the same everywhere. PGT360 runs Google posts, review replies and articles for every location from one account, with settings that fit each one.
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The challenge
Why local marketing is hard for franchises and chains
Every location is its own search
People search for the nearest location, not the head office. Each Google profile needs its own posts, reviews and local details to show up nearby.
Brand voice across many hands
When each manager writes their own posts and replies, tone and quality drift apart. One system with shared settings keeps the brand consistent.
Some locations go quiet
Busy managers let profiles sit for months and leave reviews unanswered. The weakest location shapes how customers see the whole brand.
What it looks like
A week of PGT360 for FreshFit Gyms
Examples of what PGT360 prepares for a business like yours. Real posts and articles use only your own facts and photos.
Review and reply
Grace Y. ★★★★★
“The new location is spotless and the staff are fantastic. Already my favourite.”
FreshFit Gyms: Thank you, Grace. The team here worked hard to get everything ready, and we will share your kind words with them. See you at your next class.
Articles for your website
- What to expect on your first visit to the gym
- How to choose a membership that fits your schedule
- Group classes or personal training: which suits your goals?
- Can you use your membership at every location?
Lead inbox
- Corporate membership for 40 staff
- Hours at the new location
- Franchise enquiry
Social media
The same post goes to your Facebook Page and Instagram, with the same photo and a link to your website.
Reports
Calls, website clicks, direction requests, reviews and leads, emailed every week and month.
Tips
3 tips that work for franchises and chains
1
Give every location its own page
A post that leads to a location page with its own address, hours and team helps the customer more than the home page does. Set each Google profile's website to that location's page, and PGT360 posts will link there.
2
Fix duplicates before you automate
Old or duplicate profiles split reviews and confuse customers. Clean them up at business.google.com first, then connect the profiles you keep.
3
Decide who answers low ratings
Lower ratings always wait for a person in PGT360. Agree whether the local manager or head office answers them, so nothing sits for weeks.
Questions
How many locations can PGT360 run?
The Agency plan runs up to 10 locations on Autopilot, with unlimited team members. Each location has its own schedule, post language and website.
Can franchisees manage their own location?
You can invite them as team members, who can work on posts, reviews and leads but not billing or business settings. Access covers the whole business account, so a franchisee who should only see their own location can have a separate account.
Can we post in more than one language?
Yes. Post language is set per location, in English, Spanish, French or Turkish, and review replies answer in the language the review was written in.
Also for: Restaurants Salons and spas Retail stores Auto repair shops Plumbers Heating and cooling Handymen Tree services Fence and deck builders Cleaning services Dentists Law firms Accountants Real estate agents
Your whole local marketing, handled.
Two minutes to set up. 14 days free. Cancel anytime.