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Thinking of selling in the spring? The work you do this winter, like small repairs and decluttering, often matters more than the listing date. Our new article lists what buyers notice first and how to prepare.
PGT360 for Real estate agents
Local marketing for real estate agents
Buyers and sellers usually choose an agent by name, after reading reviews and seeing whether that agent knows the area. PGT360 keeps your profile and website showing that knowledge, and answers every review in your voice.
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The challenge
Why local marketing is hard for real estate agents
Agent, brokerage, or both
Clients often search for a person, but the brokerage has its own profile too. Each profile needs its own reviews and steady activity, without the two contradicting each other.
Years between moves
Most people buy or sell only every several years, so the agent they remember is the one who stayed in front of them. Regular posts and market articles do that quietly.
Advertising and fair housing rules
In most places your brokerage name has to appear in your advertising, and fair housing rules mean describing homes and amenities, not the people who live in an area. Content has to respect both.
What it looks like
A week of PGT360 for Lakeview Realty
Examples of what PGT360 prepares for a business like yours. Real posts and articles use only your own facts and photos.
Review and reply
Tom H. ★★★★★
“Sold our home quickly and kept us informed every step of the way.”
Lakeview Realty: Thank you, Tom. Keeping you informed was a priority from day one, and we are so glad the sale went smoothly. Wishing you all the best in your new home.
Articles for your website
- How is a home's value estimated before it is listed?
- What closing costs should first-time buyers expect?
- Should you buy first or sell first?
- What to fix before selling, and what to leave alone
Lead inbox
- What is my home worth?
- Book a showing this weekend
- First-time buyer, where do we start?
Social media
The same post goes to your Facebook Page and Instagram, with the same photo and a link to your website.
Reports
Calls, website clicks, direction requests, reviews and leads, emailed every week and month.
Tips
3 tips that work for real estate agents
1
Write about homes and amenities, not people
Articles about parks, transit, housing styles and nearby schools help buyers and stay within fair housing rules. Avoid describing who lives in an area or who a home is "perfect for".
2
Add market numbers yourself
Prices and days on market change every month and come from your board or MLS. PGT360 never invents numbers, so add real figures yourself when you want them in an article.
3
Ask for the review at closing
Clients are most grateful the day they get the keys, not months later. Send the review link then, and ask them to mention what you helped with, like pricing or negotiating.
Questions
I am an agent at a brokerage. Can I use PGT360 for my own profile?
Yes, if you have your own verified Google Business Profile. Your posts link to the website on that profile, and you still follow your brokerage's rules on branding.
Can a brokerage run several agents' profiles?
Yes. The Agency plan runs up to 10 profiles on Autopilot from one account, each with its own schedule, language and website, with unlimited team members.
Will PGT360 post my listings?
Only what you write. You can post a listing with your own photo and a button to your website. PGT360 does not connect to MLS feeds and never invents prices.
Also for: Restaurants Salons and spas Retail stores Auto repair shops Plumbers Heating and cooling Handymen Tree services Fence and deck builders Cleaning services Dentists Law firms Accountants Franchises and chains
Your whole local marketing, handled.
Two minutes to set up. 14 days free. Cancel anytime.