Google post
Buying your first home? Our new article walks through the legal steps from accepted offer to closing day, in plain language. It is general information, so book a consultation for advice on your own purchase.
PGT360 for Law firms
Local marketing for law firms
People look for a lawyer at stressful moments, and they read reviews and articles to judge who will explain things clearly. PGT360 keeps your profile active, drafts careful replies for you to approve and publishes plain-language articles in your firm's name.
14-day free trial
Cancel anytime
Set up in 2 minutes
The challenge
Why local marketing is hard for law firms
Advertising rules apply
Law societies and state bars set rules on what lawyers may say in marketing, including claims about results and specialisation. Every post and article has to stay factual.
Confidentiality in every reply
A reply to a review must not confirm that someone was a client or discuss their matter, even when the review is unfair. That makes quick, careless replies risky.
Questions come before the first call
Before they contact a firm, people search questions like what happens at a closing or whether they need a will. The firms that answer clearly are the ones they call.
What it looks like
A week of PGT360 for Harper & Cole LLP
Examples of what PGT360 prepares for a business like yours. Real posts and articles use only your own facts and photos.
Review and reply
Michael D. ★★★★★
“Made our closing stress-free and explained every document. Highly professional.”
Harper & Cole LLP: Thank you for your kind words. Clear explanations are at the heart of how we practise, and we appreciate you taking the time to write.
Articles for your website
- What does a real estate lawyer do on closing day?
- Do you need a lawyer to write a will?
- What happens to an estate when someone dies without a will?
- Questions to ask at your first meeting with a business lawyer
Lead inbox
- Review my purchase agreement before Friday
- Update my will after a move
- Consultation about starting a company
Social media
The same post goes to your Facebook Page and Instagram, with the same photo and a link to your website.
Reports
Calls, website clicks, direction requests, reviews and leads, emailed every week and month.
Tips
3 tips that work for law firms
1
Never argue a case in a reply
Even a negative review that gets the facts wrong deserves a short, polite reply that does not confirm a client relationship. Offer to talk privately and leave it there.
2
Label articles as general information
A line saying an article is general information, not legal advice, fits most professional rules. Ask for it under "How you like things written" and check that it appears.
3
Ask for reviews when the file is closed
A short note with the review link once the matter is finished feels natural and avoids pressure while the work is underway. Some places restrict testimonials, so check your own rules first.
Questions
Will AI replies discuss a client's matter?
They should not, and you check that. With "Ask me first", the default, every reply waits for you to read and edit before it is published, and low ratings always wait for a person.
Do the articles count as legal advice?
They are general information written from the facts you give about your firm. Read them against your law society or state bar rules, and edit anything you want changed.
Can each lawyer have their own profile in PGT360?
Yes, if each lawyer has a verified Google profile. Every profile on Autopilot counts as a location, and the Agency plan runs up to 10.
Also for: Restaurants Salons and spas Retail stores Auto repair shops Plumbers Heating and cooling Handymen Tree services Fence and deck builders Cleaning services Dentists Accountants Real estate agents Franchises and chains
Your whole local marketing, handled.
Two minutes to set up. 14 days free. Cancel anytime.