Google post
Heating season is close. A tune-up now catches worn parts before the first cold night, when every company is booked solid. You can request a visit through our website.
PGT360 for Heating and cooling
Local marketing for heating and cooling companies
Heating and cooling work comes in two big rushes a year, with emergencies in between. PGT360 keeps your Google profile and website active all year, so homeowners already know your name when the first cold night or heat wave hits.
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The challenge
Why local marketing is hard for heating and cooling
Two rushes and two quiet seasons
The first cold snap and the first heat wave flood the phones, while spring and fall go quiet. Marketing in the quiet months is what fills the tune-up calendar.
No heat is an emergency
A family without heat in winter calls the first company that looks reliable. Reviews about response time and honest advice make that choice for them.
Big purchases take research
A new furnace, air conditioner or heat pump is a large spend, and homeowners read for weeks before asking for a quote. Clear articles bring you into that research early.
What it looks like
A week of PGT360 for Northside Heating
Examples of what PGT360 prepares for a business like yours. Real posts and articles use only your own facts and photos.
Review and reply
Daniel R. ★★★★★
“Our furnace quit on a freezing night and they had it running again within a few hours.”
Northside Heating: Thank you, Daniel. Nobody should be without heat on a night like that, and we are glad we could get things running quickly. A yearly tune-up helps keep it from happening again.
Articles for your website
- Heat pump or furnace: which makes sense for your home?
- Why is my upstairs so much hotter than downstairs?
- What happens during a furnace tune-up, and is it worth it?
- How often should you change your furnace filter?
Lead inbox
- Furnace tune-up before winter
- AC is running but not cooling upstairs
- Quote for a heat pump
Social media
The same post goes to your Facebook Page and Instagram, with the same photo and a link to your website.
Reports
Calls, website clicks, direction requests, reviews and leads, emailed every week and month.
Tips
3 tips that work for heating and cooling
1
Write maintenance posts ahead of the weather
Furnace posts work best in late summer and AC posts in early spring. Write a few at once and they go out on your schedule over the following weeks.
2
Point to rebates, do not quote them
Homeowners search for rebates and running costs, but programs change often. Link to the official program page instead of quoting amounts that may be out of date.
3
Reply to no-heat reviews with care
A review written during a breakdown can be harsh. A calm reply that explains what happened and how to reach you will be read by every homeowner comparing companies.
Questions
Can PGT360 pause posts in our busiest weeks?
Yes. "Pause for a while" stops Google posts, Facebook, Instagram or articles for one week up to three months, and everything restarts by itself. Review replies keep running.
Will articles mention our emergency service?
Only if you add it under "About your business". Articles use only the facts you give there, so nothing about your hours or guarantees is invented.
Do we need a website for this?
It helps, because every post links to it. If you do not have one, PGT360 can host a blog for you, and on Growth and Agency a simple website with your best reviews and a quote form.
Also for: Restaurants Salons and spas Retail stores Auto repair shops Plumbers Handymen Tree services Fence and deck builders Cleaning services Dentists Law firms Accountants Real estate agents Franchises and chains
Your whole local marketing, handled.
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