Google post
New this week: hand-thrown ceramic mugs and bowls from a maker just up the road. Each piece is one of a kind, so come by while the shelf is full. We are happy to gift wrap anything at the counter.
PGT360 for Retail stores
Local marketing for independent retail stores
Shoppers check Google before they make the trip, to see what you carry and whether the visit is worth it. PGT360 keeps your profile showing new arrivals and recent replies, so the answer is yes.
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The challenge
Why local marketing is hard for retail stores
Shoppers want to know before they drive over
People search for a product, then look for a nearby shop that has it. If your profile says nothing about what you stock, they go to the store that does.
Competing with online giants
Big online stores win on endless choice and delivery. You win on advice, local makers and taking it home today, but only if people know about it.
A few weeks make the year
The holidays, back to school and local events bring much of the traffic. Being visible and active before those weeks matters more than anything you do during them.
What it looks like
A week of PGT360 for Oak & Ivy Home
Examples of what PGT360 prepares for a business like yours. Real posts and articles use only your own facts and photos.
Review and reply
Nora F. ★★★★★
“Beautiful shop, and the staff helped me find the perfect housewarming gift.”
Oak & Ivy Home: Thank you, Nora, we love hearing that the gift was a hit. Helping people find something meaningful is our favourite part of the day. Come back soon and see what is new on the shelves.
Articles for your website
- Housewarming gift ideas that are not another candle
- How to care for handmade ceramics so they last for years
- What makes a gift local? How we choose the makers we carry
- Choosing a rug size for your living room: a simple guide
Lead inbox
- Is the oak side table still in stock?
- Gift order for 30 clients in December
- Can you hold an item until Saturday?
Social media
The same post goes to your Facebook Page and Instagram, with the same photo and a link to your website.
Reports
Calls, website clicks, direction requests, reviews and leads, emailed every week and month.
Tips
3 tips that work for retail stores
1
Name the products in your posts
People search for "ceramic planters" or "linen napkins", not for "home store". Posts and articles that name what you carry give Google something to match.
2
Post before the rush, not during it
Gift guides and seasonal posts do the most when they go up a few weeks early, while people are still planning. Have your holiday articles live well before the busiest shopping weekends.
3
Use your quote form for special orders
Set the PGT360 form link as the quote link on your Google profile so people can ask about stock, holds and bulk gift orders. Each request lands in one inbox instead of scattered messages.
Questions
Can PGT360 show my products or stock on Google?
No. PGT360 posts updates with photos and a link to your website, but it does not manage product listings or inventory on Google.
I sell online too. Where do the posts link?
Every post links to your own website, so shoppers can browse or buy there. Articles can go to your WordPress site, or to a PGT360 blog if you use Shopify, Wix or Squarespace.
Is it worth posting if my displays only change once a month?
Yes. When there is nothing new, PGT360 shares the next post from your queue or an older article that is still useful, so your profile never goes quiet.
Also for: Restaurants Salons and spas Auto repair shops Plumbers Heating and cooling Handymen Tree services Fence and deck builders Cleaning services Dentists Law firms Accountants Real estate agents Franchises and chains
Your whole local marketing, handled.
Two minutes to set up. 14 days free. Cancel anytime.