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How Often to Post on Google Business Profile: A Practical Guide

Quick answer: Post on your Google Business Profile about once a week. If that is too much, post every two weeks and never go a month without one. Google publishes no official posting frequency, so steady, accurate posts matter more than volume. Add a new post whenever you have an offer, event or update.

How often should a local business post on Google Business Profile?

Once a week is a sound target for most local businesses, and twice a month is an acceptable minimum. Google does not publish a required frequency, and we are not aware of any official rule that says more posts rank you higher. So treat posting as a way to keep your profile current and give customers a reason to act, not as a trick.

Consistency is the point. A profile with a post from this week tells a searcher you are open and active. A profile whose last post is from two years ago suggests the opposite.

A simple schedule by business type

These are practical starting points, not rules from Google. Adjust them to how much real news you have.

Do Google Business Profile posts expire?

Some posts disappear from view after a while, so regular posting keeps something visible. Google has described "What's new" posts as showing for about six months, and Offer and Event posts as ending on the dates you set. Check your own dashboard, because Google can change how posts display.

That is one more reason to avoid a burst of ten posts followed by silence. Spread them out.

What are the main types of Google posts?

There are three common formats, and each suits a different goal.

• Update (What's new): general news, photos, tips or announcements.
• Offer: a promotion with start and end dates.
• Event: something with a date and time, such as a workshop or open day.

Rotate them. An update most weeks, plus an offer or event when you have a real one, covers most businesses.

What should you write in a Google Business Profile post?

A good post is specific, local, short and gives the reader one clear next step. Aim for roughly 100 to 300 words at most, though shorter is often fine. Lead with the useful part, add one real photo and pick a button such as Call, Book or Learn more.

Good and bad wording

Only advertise what is true. Do not promise things you cannot deliver, and use your real dates and prices.

What are the rules for Google Business Profile posts?

Posts must follow Google's content policies, so keep them honest, relevant and free of restricted content. Avoid fake offers, misleading claims, offensive material and content unrelated to your business. Phone numbers in post text are often rejected, so use the button instead. Read Google's current policies in your profile help, as they change.

If you collect reviews or run promotions, keep them compliant too. In the United States, the FTC's rule on fake reviews and testimonials applies to how you use reviews in marketing. In Canada, promotional texts and emails fall under CASL, and in the US under TCPA and CAN-SPAM. Posts themselves are public, so these mainly matter when you link posts to messaging campaigns.

Operating in Québec? French-language rules generally require that customer-facing commercial content be available in French. Consider writing posts in French, or in both languages, and confirm details with a qualified adviser.

What are the most common posting mistakes?

The most common mistakes are posting in bursts, reusing the same text, using stock-looking photos and ignoring the results.

1. Bursts then silence. Ten posts in a day, then nothing for months.
2. Copy and paste. The same post across every location, with no local detail.
3. No call to action. Readers do not know what to do next.
4. Outdated offers. An expired promotion still showing damages trust.
5. Keyword stuffing. Lists of towns and services read as spam.
6. Never checking. Not looking at views, calls and clicks in your profile insights.

What can you do this week?

You can set up a sustainable routine in under an hour. Work through this checklist:

• Open your profile and note the date of your last post.
• Choose a rhythm you can keep: weekly, or every two weeks.
• List five post ideas: a recent job, a seasonal tip, a team or product highlight, an offer, an event.
• Take three fresh, real photos on your phone.
• Write the first post with one clear action and the right button.
• Add a calendar reminder for each posting day.
• Check your profile insights after a month and keep what works.

How can you do this without spending hours every week?

PGT360 Blog is local marketing software for businesses in the United States, Canada and Türkiye, and it can handle the posting routine for you. It creates and schedules Google Business Profile posts as part of its autopilot approach, alongside review replies, SEO articles and reports. You can see how it works on the PGT360 Google Business Profile page.

If you would rather write posts yourself, try the free Google Business Profile post generator for a first draft, and edit it with your own details.

When should you get professional help?

Ask a professional if your profile is suspended, your business category or address is disputed, or you manage many locations and need consistent control. A suspension in particular needs the right documents and careful handling, so do not keep resubmitting changes.

Key takeaways

• Aim for one post a week; every two weeks is a fair minimum.
• Google gives no official frequency, and more posts do not guarantee higher ranking.
• Use Update, Offer and Event posts, with real photos and one clear action.
• Keep claims true, dates accurate and follow Google's policies.
• Consistency beats bursts. Pick a schedule you can actually keep.

Want help keeping your local marketing steady? Visit the PGT360 Blog website for more practical guides.

Frequently asked questions

Does posting more often improve my Google Maps ranking?

Google has not said that posting frequency is a ranking factor, so no one can promise it. Posts do keep your profile fresh and give customers reasons to call or visit, which supports your business in other ways. Focus on useful, accurate posts at a pace you can keep.

Is it bad if I haven't posted on Google Business Profile in months?

It will not break your profile, but an empty or stale posts section can make a business look inactive. Start again with one clear, current post, such as updated hours or a seasonal service, then settle into a regular rhythm.

Can I post the same content on Google and social media?

Yes, you can reuse the idea, but adapt it. Google posts work best with a short message, a clear button and local detail. Social posts can be more casual. Copying the exact text everywhere often makes both weaker.

How long should a Google Business Profile post be?

Short is fine. Many posts work well at one to three short paragraphs, with the key point in the first line because the preview cuts text off. Add a real photo and one button, such as Call, Book or Learn more.

Should each location of a multi-location business post separately?

Yes. Each location has its own profile, so post local details such as hours, offers, events and photos for that site. Sharing one generic post across every profile misses what customers near each location want to know.